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Bringing London’s Edge to Riggs

Case Study - RIGGS

Crafting a creative narrative that feels authentically London, for a mens fragrance campaign.

Capturing London’s Spirit for a Powerful Fragrance Ad

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When Riggs approached us with a vision to infuse the essence of London into their brand, we recognised an opportunity to craft a narrative that would resonate across continents.

Tasked with developing a creative content strategy for a commercial fragrance launch aimed at MENA markets, our challenge was to encapsulate London’s energy and sophistication in every frame.

Clever technical shots that were filmed from the back of a motorbike, against the backdrop of iconic Richmond, brought the campaign to life. 

This approach ensured that Riggs video not only captivated audiences on television but continues to engage viewers online, all while maintaining an under-budget.

Check it out here: 
https://riggslondon.co.uk/

Man in Motion

We delivered a content strategy that seamlessly merged with the timeless allure of London, setting Riggs fragrance products apart in the competitive MENA market.

The London spirit.

From the start we captured dynamic visuals that truly represented the London spirit. Every shot was carefully orchestrated to highlight the product’s elegance. The campaign’s approach created a lasting impression on its audience, just like the fragrance does.

Creative Strategy.

Our content strategy was tailored to align with Riggs brand identity. This ensured that every element of the campaign resonated with both local and international markets, which was the main challenge of casting.

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