When Moneybox launched, it wasn’t just another fintech app. It was built to change the way people think about saving and investing, turning spare change into something greater. 

But financial concepts like ‘Round Ups’ were new to the mainstream audience, and the challenge was clear: how do you make finance feel accessible, engaging, and most importantly human?

That’s where we came in. From the outset, our goal was to create a series of videos that cut through the noise. No corporate fluff. No jargon. Just clear, compelling content that spoke directly to consumers. We worked closely with the Moneybox team, filming key figures from the organisation in a way that felt personal, credible, and approachable – leaders speaking straight to camera, with a tone that made finance feel less like a lecture and more like a conversation.

The result? An instant hit. Moneybox soared to No.1 in the UK App Store’s finance category, driven by millions of views across paid traffic campaigns. 

The videos not only helped explain the app’s features but set the tone for a wave of fintech content that followed—many of which borrowed from the same direct, engaging style we helped pioneer.